Kickz

Using the power of football and appeal of professional football clubs brands Kickz aims to engage young people who may otherwise be difficult to reach.

programme vision

The Kickz vision is ‘to target some of the most disadvantaged areas of the country in order to create safer, stronger, more respectful communities through the development of young peoples’ potential’.

objectives

The scheme is designed to:

• engage young people (aged 12-18yrs) in a range of constructive activities which link to the Government’s Every Child Matters policy

• create routes into education, training and employment

• encourage volunteering within projects and throughout the target neighbourhoods

• break down barriers between the police and young people

• reduce crime and anti social behaviour in the targeted neighbourhoods

• increase the playing, coaching and officiating opportunities for participants

central partners and funding

The concept was born out of discussions between the Premier League, the Metropolitan Police, The Football Foundation, The FA, and The Football League. The programme’s primary partners and funders are the Football Foundation, Premier League and Met Police. 17 other major police forces link to the programme via the Association of Chief Police Officers (ACPO). Nationally there are numerous other partners including Government, the youth volunteering charity v and the Brit Trust.

Following a successful pilot programme, the following 3 year investment was announced in September 2008:

• £4.71 million Football Foundation

• £3 million Metropolitan Police

• £1 million through the DCMS from the Premier League’s Good Causes fund.

• 700k from the youth volunteering charity v and the Premier League

• Further funding provided by local bodies will boost the total funding to more than £13 million over three years.

clubs

Following successful pilot projects at 4 clubs beginning April 2006 (Tottenham Hotspur, Fulham, Brentford and Manchester City), the project has since rolled out to 39 professional clubs delivering 110 separate projects and engaging over 30,000 young people.

Find out which clubs are involved with Kickz